Jurnal 2021 : Digital Management of Micro, Small and Medium Enterprises (MSME) Activities Based on the Unified Approach
Micro, Small, and Medium Enterprises (MSME) is an important part of today’s Indonesian economy. The
times have allowed many people to do their own business. Along with the many existing businesses, many business
actors are marketing for the sustainability of their business. A web-based information system that can accommodate
information about Micro, Small, and Medium Enterprises management is one of the main needs for MSME actors
Methods/Study design/approach: In addition, the public can use this web-based information system to obtain detailed
information on MSME and MSME products through the web. Making the web using the PHP programming language
where the approach taken in the design is the Unified Approach used as a method in object-based system development.
Result/Findings: From the final results of this study, it can be concluded that the web-based MSME Activity
Management Information System can help mass marketing of MSME players and help related agencies to find out the
development of existing MSME.
Novelty/Originality/Value: The website was built can help and accelerate the marketing process for existing MSMEs
and can be used as a medium of communication between MSMEs and visitors.
Keywords: Web, Enterprise, Unified Approach, product. MSME
Received March 2021 / Revised March 2021 / Accepted May 2021
Silakan Lihat lengkapnya di : https://journal.unnes.ac.id/nju/index.php/sji/article/view/29339/pdf